Content Marketing

What is content marketing? In a nutshell, it's relevant content you've researched and developed targeting your defined audience's interests as it relates to your business. What it's not is a sales pitch. It's used to inform and educate, while hopefully building your database to later convert to leads and a sale. Content marketing formats can consist of videos, slide presentations and articles and much more. What you do with all of the formats, is up to you based on your target audiences personality. For example, if you're researchs hows that your audience is straight laced and conservative, maybe creating quirky content is not such a good idea. You could stand out, but not necessarily in a good way. The challenge is developing informative and educational content that [...]