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B2C and B2B Buyer Personas Checklist

By | June 19th, 2018|Buyer Personas|

What are your buyer personas, and why should you care? ROI - It's all about being in the right place, at the right time, with the right message. When I ask clients, especially start-ups, their buyer personas breakout, I'm often greeted with general answers ("everyone") or a blank stare. To try and drag this info out of them is like watching a sloth. They just want to either jump straight to tactics or add content marketing to their strategy and check it off the box. They don't want to get bogged down in the details. But, if this step is skipped, your marketing efforts, not just content marketing efforts will be an epic failure. Suffice to say, if they aren't cooperative, then you must emphasize you [...]

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How to Generate 100 Content Marketing Ideas in Seconds

By | May 29th, 2018|Content Marketing|

What is content marketing? In a nutshell, it's relevant content you've researched and developed targeting your defined audience's interests as it relates to your business. What it's not is a sales pitch. It's used to inform and educate, while hopefully building your database to later convert to leads and a sale. Content marketing formats can consist of videos, slide presentations and articles and much more. What you do with all of the formats, is up to you based on your target audiences personality. For example, if you're researchs hows that your audience is straight laced and conservative, maybe creating quirky content is not such a good idea. You could stand out, but not necessarily in a good way. The challenge is developing informative and educational content that [...]

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Pay with a Post – The new way to spread your influence on Twitter, Facebook and Linkedin.

By | August 25th, 2016|Uncategorized|

Giving away your downloadable products for a social "favor" could save you thousands of dollars in promotional budgets. There's a new social tool called Pay with a Post. With Pay with a Post, you can choose to require the user to either post to Twitter, Facebook, or LinkedIn to gain access to your products, books, and white papers. Use Twitter, Facebook and LinkedIn All you have to do is add a button to your website using their Pay with Twitter, and let the the word spread. You can choose to require either a Twitter status update on the users Twitter profile or a Post to the user's Facebook Wall in order to make them able to download your products, books, etc. By letting users do the [...]

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Best Local Citations by United States Cities

By | August 11th, 2016|Local Search|

What is a Citation? Any mention of your business on the web, with or without a link is called a citation. It is any combination of your company name, address and phone number (NAP) and/or a postal zip code. These are usually found in directory listings such as Google+, Bing, Yahoo and in major data aggregators that feed the directory listings, such as Localeze, Acxiom, Factual and Infogroup. There are many types of citations, and choosing the one the best fits your needs is the key to SEO success. These include: Citations by Category of Your Business Citations by Country Citations by City With Whitespark, they offer free resources that you can actually search to determine the best citations for your area, whether it be by [...]

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How to Choose a Local Listing Service

By | August 10th, 2016|Local Search|

As you may have learned, local listing services are not all alike. With annual costs ranging from $85 to $297, who can you trust with your listing? Can you trust the local directory listing results? In short, NO! The majority of the time their results are almost 100% inaccurate. Moz and Yext are companies that often work with very outdated NAP (Name, Address & Phone Number) data. For example, we had a company that merged its two business listings into one on Google Plus. Six months later, their listing still shows as a duplicate on Moz. Of course having your NAP listed accurately across all listings is key, and for a storefront, it's easy. For an online business, not so much. As long as whatever you [...]

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Google Plus Custom URL Feature Has Been Changed

By | August 9th, 2016|Uncategorized|

  Google has removed the customize your URL feature within Google Plus. You are able to request your URL update by using Google's Live Chat, Phone or Email support system. To do this, follow these steps: Login in to your Google Plus Business Account. Click on top left main navigation bar and scroll down to support A window will open on bottom right of screen Scroll down in the window, and you will see multiple options to contact support, including, Live Chat, Call or Email. Live Chat is only available Monday - Friday. I have tried the call support, and they usually call within a few seconds.

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How to update your Yahoo free local Listing on Yext

By | August 8th, 2016|Local Search|

If you have done a search on how to obtain or update your local directory listings, you have discovered that it can be a daunting task. You are probably ready to throw up your arms and pay the more than $300 per service to insure that you are listed in the top directory listings, but before you make that very expensive move, take a deep breath and read on. First, let's just address the subject of this post - How to update your Yahoo free local listing on Yext. There has been many posts about this subject. As we all know, in the internet world, the status of companies can change daily. So, without further haste, here's the updated information regarding updating your location information with Yahoo's [...]

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