Sterling Communications, Inc., offers the following fractional CMO and digital marketing consultant services:

Fractional CMO

How a Fractional CMO Can Help Your Company

In today’s dynamic business environment, companies need to adapt quickly to market changes and customer demands. Hiring a full-time Chief Marketing Officer (CMO) can be costly and time-consuming, especially for small to mid-sized businesses. This is where a Fractional CMO comes into play. A Fractional CMO is a part-time executive who provides the expertise and leadership of a CMO without the full-time commitment and expense.

SO why do you need a fractional Chief Marketing Officer (CMO)? A Fractional CMO is an experienced marketing executive who works with your company on a part-time or contractual basis. Fractional CMO’s bring strategic oversight, leadership, and marketing expertise to your business, offering a flexible and cost-effective solution compared to hiring a full-time CMO.

So Why Hire Sterling Communications? As a visionary with over 25 years of marketing and sales experience, Jill Frank offers cost effective strategic leadership expertise tailored to your company’s needs with rapid onboarding, proven processes, scalable resources, data driven decisions with an objective perspective all leading to a meaningful ROI.

Benefits:

  1. Cost-Effective Expertise
    • Budget-Friendly: More affordable than a full-time CMO. You get top-level expertise without the associated costs of salary, benefits, and bonuses.
    • Flexible Engagement: You can scale my involvement based on your needs and budget, allowing for more financial flexibility.
  2. Strategic Leadership
    • Experienced Insights: As a Fractional CMO, I bring years of experience and a fresh perspective to your company’s marketing strategy.
    • Tailored Strategies: Customized marketing strategies aligned with your business goals and market conditions.
  3. Quick Implementation
  4. Scalable Resources
    • Access to Network: I bring a network of industry contacts, vendors, and specialists who can be leveraged to enhance your marketing efforts.
  5. Objective Perspective
    • Unbiased Analysis
    • Data-Driven Decisions

E-Marketing Strategy

Create and implement e-marketing strategies. These strategies are centered on the core of the business and what services and products they offer. A consultant helps create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to get the message out. They will then follow the plan through, and work to execute and implement the marketing strategy. They will monitor results, tweak as necessary and ensure that the companies gets the best results from their marketing efforts. This could include

Web Design and Development

From front-end to back-end development, concept to design and execution, Sterling Communication works closely with our clients to match design and market needs with quality results.

Digital Marketing Expertise

Web Design and Internet Marketing go hand and hand. Sterling’s online advertising techniques are done exclusively on the web or through the use of E-mail. Various types of Online / Internet Marketing offered by Sterling include:

  • Search Engine Marketing
  • Social Media Marketing
  • Database Capture Device
  • Affiliate programs
  • PPC advertising
  • Banner advertising
  • E-mail campaigns
  • Directory Listings
  • And Much More

Let Sterling Communication’s develop an e-marketing program to best fit your goals. Contact Us Today!

SEO

Location Location Location
With ongoing mergers & acquisitions of search engine companies, content sharing, paid placement and changing search engine algorithms, Search Engine Optimization can be a complex task. Let us optimize your site for better rankings, submit it to over 600,000 search engines and directories, and provide you with reports and analysis of your site’s stats and traffic trends.

If you do nothing else, search engine optimization, search engine placement and keyword related advertising can make up 80 – 90 percent of your website traffic. Several of Sterling’s clients have literally saved thousands of marketing dollars, because they have purchased our search engine optimization services.

Database Capture Techniques

Whether you are targeting B2B or B2C, e-commerce or a brochure site, your primary objective is to get leads and close deals. Damn Good Internet Marketing’s database capture techniques allows your organization to capture contact information to market to that contact at a later date. Examples of database capture techniques are:

  • Sign-up for a Monthly Newsletter
  • Sign-up for Specials and Promotions
  • Online Product Demonstrations
  • Free Test Preps
  • And More…

Studying Traffic Trends

Analysis of Traffic Trends
Site Traffic Reports are a valuable marketing tool. Do you have access to this information? Do you know who is visiting your site, when they are visiting, and how often they return? What are the peak usage times? How many visits do you receive per month? What is the difference between hits and visits?

Traditional Marketing

Tie-in your e-marketing initiatives with traditional marketing methods. With Sterling’s marketing team, we can quickly access and recommend the following:

  • Direct Mail Tie-Ins
  • Infomercial Development, Production and Execution
  • Media Buying for Radio, TX, Print, Billboards
  • Event Marketing
  • Other Branding Initiatives

Contact us today for a free assessment.