B2C and B2B Buyer Personas Checklist
What are your buyer personas, and why should you care? ROI - It's all about being in the right place, at the right time, with the right message. When I ask clients, especially start-ups, their buyer personas breakout, I'm often greeted with general answers ("everyone") or a blank stare. To try and drag this info out of them is like watching a sloth. They just want to either jump straight to tactics or add content marketing to their strategy and check it off the box. They don't want to get bogged down in the details. But, if this step is skipped, your marketing efforts, not just content marketing efforts will be an epic failure. Suffice to say, if they aren't cooperative, then you must emphasize you [...]